MarketingPro byNovember 29, 2025
How the 10% Choose What to Buy
How the 10% Choose What to Buy Understanding the 10% In marketing, we often hear about the 80/20 rule, where 20% of your customers drive 80% of your sales. But what about that critical 10%? This group is often seen as trendsetters and influencers. Understanding their buying behaviors can...MarketingPro byNovember 29, 2025
Why High Earners Are Still Broke
Why High Earners Are Still Broke Understanding the Paradox It’s a common belief that earning a high salary guarantees financial stability. However, many high earners find themselves living paycheck to paycheck. This paradox can be perplexing, but it’s rooted in several factors that often go...MarketingPro byNovember 29, 2025
Why High Earners Avoid Budgeting
Why High Earners Avoid Budgeting Understanding the Perception of Budgeting When we think of budgeting, we often picture spreadsheets filled with numbers, tedious calculations, and restrictions on spending. This perception can be particularly strong among high earners who often feel that they...MarketingPro byNovember 29, 2025
The Psychology of Premium Pricing
The Psychology of Premium Pricing The Psychology of Premium Pricing Pricing is more than just a number. It’s a signal, a perception, and often a strategic tool that influences consumer behavior. When it comes to premium pricing, the psychology behind why consumers are willing to pay more for...MarketingPro byNovember 29, 2025
Generational Money Shifts
Generational Money Shifts Understanding Generational Money Shifts Every generation approaches money differently. These differences stem from various factors including economic conditions, cultural influences, and technological advancements. Understanding these generational money shifts is...MarketingPro byNovember 29, 2025
Why High Earners Are Still Broke
Why High Earners Are Still Broke Understanding the Paradox of High Earners It’s a common belief that earning a high salary guarantees financial stability. Yet, many high earners find themselves living paycheck to paycheck. This phenomenon can be perplexing, but it often stems from a...MarketingPro byNovember 29, 2025
The Real Cost of Being in the Top 10%
The Real Cost of Being in the Top 10% The Real Cost of Being in the Top 10% Everyone wants to be in the top 10%. The top 10% of sales, the top 10% of marketers, the top 10% of anything really. It sounds great on paper – bragging rights, a shiny trophy, and maybe even a pat on the back...MarketingPro byNovember 29, 2025
How to Reach High-Income Consumers in Digital Ads
How to Reach High-Income Consumers in Digital Ads Understanding the High-Income Consumer High-income consumers represent a lucrative segment for brands looking to maximize their digital advertising efforts. These individuals often have different preferences and behaviors compared to the...MarketingPro byNovember 29, 2025
Why Some People Grow Wealth Faster Than Others
Why Some People Grow Wealth Faster Than Others Understanding Wealth Growth Wealth growth can feel like a race, but not everyone starts at the same line. Some people seem to sprint ahead, while others lag behind. This disparity often boils down to a few key factors that influence how quickly...MarketingPro byNovember 29, 2025